"Rippling refers to leaving behind something from your life experience."

Client: Crem Services SA
Design: Alexander Kokx

            Crem Services is the first crematorium in Athens. As cremation is still a controversial isuue of discussion in Greece, this project presented a challenge. After thorough research, we ended up in a simple modern corporate logo with multiple readings. The logo design is based on geometric patterns inspired from ancient greek urns. It’s a comment about death and life according to Irvin Yalom’ s theory of Rippling Effect and it’s visual representation. Subsequently, it captures the cremation process with the use of gradient. Finaly, the logomark works as a metaphor for sunset and the same time as a modern urn.